Marketing 101

These types of things seem as phony as a three dollar bill to me, but they seem to work on a lot of voters:

WASHINGTON — Eight months after President Bush made public a plan he hailed as the "New Way Forward" in Iraq, he's announced a new plan, this one called "Return on Success."

The new plan was reminiscent of last year's "Operation Together Forward," which called for U.S. troops to secure neighborhoods in Baghdad and hand them over to Iraqi security forces. It bore similarities to an even older plan commonly articulated with the catchphrase "as they stand up, we'll stand down."

Sheesh. Which one are we in now?